DVD cover analysis: Drag Me To Hell

Drag Me To Hell is a movie about a loan officer who tells an old lady strange lady she has to leave her home but the woman puts a supernatural curse on her. Christine, the loan officer, is desperate to save her soul while the evil force pushes her to breaking point.

The main character, Christine played by Alison Lohman, is the only person featured on the poster. The first thing you notice is Christine screaming for help and looks like she's in pain. It's also typical for a horror movie to have a main female character. This appeals to the audience because in some people's eyes, woman are more helpless then men which can make the story more interesting. You can also notice dirty hands which look like something that is supernatural, so the audience instantly know it's a horror movie. The hands are also dragging her into hell, which is the name of the title'Drag Me To Hell'. The fire also adds to the poster because most of hell is covered in fire. From the clothing she is wearing, we can tell she's into some kind of business job because she is very smartly dress, and have jewellery on, which could connote that she's quite rich and well off.

The tagline 'Christine Brown has a good job, a great boyfriend and a bright future. But in three days, she's going to hell' is quite long and gives a little bit more information about the main character, Christine.  The tagline is very clever because it makes the audience want to see more by saying 'she's going to hell'. This makes the audience want to see what the movie's representation of hell looks like.

The colours used on the poster are browny black for the background and orange and red for the fire. The background is very dark and dull, which could suggest vulnerability because when it's dark you can't see anything. It also shows the weather which is gloomy, which could suggest something bad may happen. The setting behind the woman is an normal street full of houses which could scare the audience because they may think it could happen to anyone because the main character is a average person, and some people could even relate to her situation. The orange and red colours are also contrasting with the background, which makes the fire stand out more and making it the main focus of the poster.The font of the title is very simple so that people don't really pay attention to it but their eyes focus more on the picture and the background.